For a short time only: Thonet popup store in Vienna presents inspirations for young living
In a temporary model flat, Thonet will be presenting current furniture designs and classics from its diversified programme from 19 March to 31 December 2015 at the stilwerk in Vienna. An exciting mix of styles and strong colour accents characterise the look of the new popup store and make it a hotspot for trendy living. In cooperation with Gaggenau, the exclusive brand for kitchen appliances, which presents its new Vooking concept kitchen especially for vegetarians, vegans and flexitarians at the popup store, the showroom is an ideal location for catered events.
Dining room, living room, kitchen or office – plenty of contemporary interior furnishing examples in various residential situations are presented in the 330 m² ground floor of the Thonet Loft at stilwerk. In addition to contemporary products such as the desk S 1200 by Randolf Schott and the chair 404 by Stefan Diez, Thonet also presents its iconic tubular steel desk S 285 by Marcel Breuer. In another area of the space, visitors to the showroom also get inspiration for furnishing their terrace: a seating area with chairs from programme range S 40 by Mart Stam and the matching table S 1040 invites its users to take a moment to rest outside.
The overall concept of the popup store is supported by numerous partners: in addition to the German company Gaggenau, which can look back on a long tradition of craftsmanship equal to Thonet, the carpeting manufacturer Vorwerk, the enamel ware company Riess, the porcelain manufacturer Augarten and the cutlery company Carl Mertens are participating in the show.